We have to decide which target audiences to aim our horror film trailer at either the 15 and under range or the 15-25s range or 26+.
15 and under
While these groups may seem very similar and there isn’t much between the age groups there are distinct differences between the groups. The 15 and under are a much younger group which means that the films action and horror will have to be less violent to keep in with the age limit on films because if the film is too violent then the 15 and under’s cant watch our film therefore we will lose viewer and the under 15s might be to young to understand parts of our film or be able to relate to any of the characters and therefore have no interest in the characters background.
15-25
I believe this would be our strongest target audience as it falls in our age category and will therefore be in the same mind frame and be aware of the same things and ideas in a sense. This group will also have a high cinema attendance percentage due to own supply of transport and work, bringing in income and funds to see the movies. Also with this age group it’s easier to scare them than adults as they would have seen fewer movies and will be more vulnerable, also an outing at the cinema is what age group between this range would be doing rather regularly. This age group also have a lot of age’s in-between which would watch the type of movie we will try to create.
26+
This would also be a strong age group to target as they attend the cinema a lot and can always watch 18 rated movies, so there is no limit in the goriness or scariness of the movie which would be a plus, instead of having to worry about disturbing scenes which would affect younger teenagers. This target audience could have a flaw though which could be that it would be harder to create a film which interests this older age group, certainly if people younger than them are going to be starring in it, it would make more sense to have the actors starring in it around the same age as the target audience.
15 and under
While these groups may seem very similar and there isn’t much between the age groups there are distinct differences between the groups. The 15 and under are a much younger group which means that the films action and horror will have to be less violent to keep in with the age limit on films because if the film is too violent then the 15 and under’s cant watch our film therefore we will lose viewer and the under 15s might be to young to understand parts of our film or be able to relate to any of the characters and therefore have no interest in the characters background.
15-25
I believe this would be our strongest target audience as it falls in our age category and will therefore be in the same mind frame and be aware of the same things and ideas in a sense. This group will also have a high cinema attendance percentage due to own supply of transport and work, bringing in income and funds to see the movies. Also with this age group it’s easier to scare them than adults as they would have seen fewer movies and will be more vulnerable, also an outing at the cinema is what age group between this range would be doing rather regularly. This age group also have a lot of age’s in-between which would watch the type of movie we will try to create.
26+
This would also be a strong age group to target as they attend the cinema a lot and can always watch 18 rated movies, so there is no limit in the goriness or scariness of the movie which would be a plus, instead of having to worry about disturbing scenes which would affect younger teenagers. This target audience could have a flaw though which could be that it would be harder to create a film which interests this older age group, certainly if people younger than them are going to be starring in it, it would make more sense to have the actors starring in it around the same age as the target audience.
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