What have you learned from audience feedback?

Audience feedback played a crucial part in the developing of our trailer and ancillary tasks as it allowed us to shape our products to the desires of our demographic audience,and also find using our demographic audience and what they specifically look for in a horror trailer. We collected the majority of our early audience feedback in the planning stage of our product, from a questionnaire which we uploaded onto the social network site Facebook which resulted in range of people answering our questionnaire which gave us a wider range of feedback to use.


These are examples of our audience feedback from the questionnaire

 We used this graph to back up and comprehensively decided that the correct demographic audience that we would target would be 16-25. This also gives us insight into what other 16-25 think about certain film genre, music, scariest moments and scariest killer etc which will ultimately aid us in making our film more enjoyable for them by including as many aspects of their favourite films with our own spin onto them.

Cloverfield was the most popular horror film and a close second was 28 days later which has alot of simple yet effective scenes which we have chosen to try and incorporate into our film e.g the chase scene across the field. Also close to the most popular was 30 days of night which is also one of the films we have researched into and decided to use aspects of that film e.g the darkness of the entire film and using people that you have to look hard to spot. We also learned from this audience feedback when we researched real media texts so we could invest more of our time looking at the more popular films and using some of the aspects from that film but with our own spin attached to it.

We uploaded our film onto YouTube which allowed people to comment on our finished product which allowed us to learnt what our audience thought about our film trailer. The audience feedback on our YouTube film allowed us to learn to be more careful with our spelling and punctuation which is quite a basic error but shows that without checking the finished product thoroughly there can be mistakes. This taught us that in future projects we have to check our finished product to make sure no mistakes go out. This feedback also shows that our original plan to keep the protagonist character hidden which adds to the suspense of the film, which taught us that in future products an element of disguise is needed to keep the audience hooked on the product so they will want to come and see the film evolve. This feedback also allows us to see that hand held camera effect worked but in future products we need to use the effect less so it becomes more effective on the audience in specific shots where the hand held camera is necessary.